Google has done a good job of giving app publishers the tools they need to make their apps the best right in the Developer Console.The programmers can let few users to test their new app updates.If the people like it, then they will roll out the change to everyone if not, then you can figure out how to use that feedback to make your app better. Programmers can also identify bugs that might be irritating for new users.
How Android Beta Testing Works
There are 3 different ways for beta testing:
1. Open Beta
2. Closed Beta with Email
3. Closed Beta with Google+ Communities
The Testing Process
BETA TESTING IN PLAY STORE APP
Last week, the Play Store rolled up some beta testing features in its version 6.7 update but they quickly disappeared as Google reverted them back in a server-side change. The company later announced these features at I/O as part of a series improvement to google play that also include lots of developer console changes.
The latest version of play store allows people to join or leave betas right from the app listing page. It’ll also let you leave feedback, which the developer will be able to see but won’t be published in the app review section.